In today’s digital first world, Digital marketing has become a necessity, not an option. Whether you are starting a startup, are a freelancer, or you have a well established business. Your maximum audience is online.
Here the question arises whether you are able to reach your audience where they spend most of their time. If you are still relying on traditional marketing methods like flyers, bill boards, TV ads, then you are missing out on a goldmine opportunity..
Let’s divide into the world where data meets the creativity and clicks turn into clients.
First let’s know a little about what digital marketing is.
Digital marketing is to promote your product or services using digital channels.
Like–Search engine (google, bing)Social media (instagram, Facebook, LinkedIn)Email Marketing content marketing (blogs, video, podcast)Website or Mobile appsPaid advertising (Google ads, Facebook ads)
Thus, digital marketing helps you to reach your target audience from any corner of the world without physical contact.
Why is digital marketing a game changer?
If we promote products through traditional marketing, We cannot target the audience, On the other hand, If we promote through digital marketing, our audience is targeted.
And through digital marketing, we can reach our brands worldwide.
You can see top benefits of digital marketing that makes unbeatable choice for new businesses.
1. We can reach globally with just our fingerprint.
With the help of digital marketing your business is not geographically limited. You can easily reach any corner of the world at any time and anytime.Whether you have a local boutique or an e-commerce brand, you can reach new clients without opening a physical store.
For example if there is a yoga trainer from India, they can sell his services in foreign countries like USA or UK with the help of digital knowledge.
The best thing about digital marketing is that you can target the audience very quickly.
2. Laser focused Targeting
You can decide for yourself who can see your ad and who can not it’s based on–
Name
Gender
Location
Interests
Online behaviour
Past interaction with your brand.
This lets you know that your message is reaching the right audience at the right time.
This lets you increase the conversion rate and save your money.
3. Cost-effective and budget-friendly
Now forget expensive TV ads or newspaper spots.
Digital marketing gives you full control of spending money. From 100-10,000 you can run ads.
Whether you are running Facebook ads or Google ads or SEO, it always provides budget -friendly options that fit your pocket.
Bonus: You get paid only when people click (pay per click) so there is no wastage of your money in this way.
4. Measurable results in Real-time
Your campaign works well, you do not have to do branding on the basis of guesswork.
Digital marketing provides you with complete analytical details such as–number of views, clicks, and Conversations bonuses Rate and time spent on site.
Campaign ROI(return on investment)It allows you to track your performance and create a good strategy for better results.
5. Mobile-friendly Marketing
We know that more than billions of people are using mobile today.
So you can imagine that if we promote our products and services through mobile, then how quickly we can easily reach our brands to different corners of the world. With mobile marketing you can make your business visible across the world.
Like-Mobile Apps social Media responsive Website sms Campaign push Notifications likewise customer can chat, massage, shop and engage with your brand anytime, anywhere.
6. Direct customer interaction & Engagement
Like traditional media, digital marketing also helps you interact with your audience.
You can use comments, direct massage, polls, emails, and chatbots to interact with clients. Digital marketing helps you…
Build Relationships
answer queries
Get feedback
Instantly improve trust and loyalty
Which gives your brand worldwide interaction.
Digital marketing gives voice to your brand because people believe in building connections more than selling.
7. Instant Flexibility & Real Time Optimization
Did you make a mistake in your ad? Do you need to change your ad strategy?
No worries
With the help of digital marketing, you can edit, pause, or re-start campaigns.
You don’t have to wait for an ad in the newspaper next week or a train of reprint flyers.
It helps you stay ahead in this competitive world.
8. Data-driven decisions &AI Insights
Every click, like, and share gives you Data. If you use some tools like google Analytics, meta Ads Manager, or email platforms like machines, then you can know–Which content will work well .At what time your audience is highly active.Which product is being liked the Most.
This makes you more intelligent and better informed about the rate of investment.
9. High Return on Investment (ROI)
If we compare with traditional marketing then digital marketing always gives higher returns. E-mail marketing has 4400% Growth.
SEO we can get long term free Traffic with the help of social media, brand awareness can be done faster.
If the strategy is followed then very good results can be achieved in very less time.
10. Automation saves time and Efforts
You can automate -E-mails Responses Campaigns social media Posts lead nurturing Sequences with marketing automation like Hubspot, Zoho, or Buffer you can stay consistent daily without manual efforts.
