As we can see its meaning is hidden in the name of digital marketing itself. Digital means online or marketing means promotion of any product and services. Its meaning is to promote any product or service online. This is such a source with the help of which we can easily reach maximum people and can reach the information of our products to them. In this we use some channels. For promoting your business like- social media, App, mobile phones, website, email marketing etc. In this we can find our target customers by using internet and can provide them all the services they were searching for. With the help of digital marketing today every businessman is able to promote his business by going to some advanced level. And with the help of digital marketing today every customer has become aware as to what he should do and what he should not buy from that source. The digital world has not only enhanced the knowledge of people but has also made them aware about those running fraudulent businesses. Through this way we can understand well what digital marketing is.
HOW ONLINE MARKETING IS IMPORTANT
1. Global reach– Through online marketing we can reach globally very easily by utilising social media, SEO, targeted advertising or e-commerce. Platforms. Online marketing creates a positive boundary between the company and potential customers globally with the help of Internet. We can see in this way that if a businessman contacts from another place then also he can sell his products or services very easily to any other place.
2. Cost effeciency – O ur cost in online marketing is very low. The cost of social media marketing or posts, email marketing, website design or content writing is very low in comparison to other marketing. Because when your clients reach you through these channels, your profile gets strengthe
3.Measuring Result – In online marketing, you can approximate your results by measuring how many people are showing interest in your business. How many clients are interested in your products or services.
4. Effective targeting – In online marketing we can target our audience accordingly. We send information about our services or products to those clients who are searching for them.
5. Increased engagement- In online marketing, we can keep clients engaged for a long time through a good advertisement. This builds up the trust level of our clients towards our business and they can reach us.
6.Flexibility- Online marketing gives a high level of flexibility to a business person. This allows a marketer to understand his clients or the current market situation and work more effectively on his strategy, target audiences or other factors
Top 10 types of Digital marketing
1.Search engine optimization –
The work of search engines optimization is to show the website at the top most rank on Google so that people can know about the website that this website is also on the top of Google. This website ranks first on the first page of Google for its target audience. People who are searching for anything, SEO helps in showing the website to the target people. If understood in simple language, it helps Google’s search engines in searching the website and increases traffic on Google and also helps users in reaching the right information to them and also makes the website rank at the top.
Search engine optimization (SEO)Search engines optimization is a tool that can help any website rank on Google. It helps users in getting their website to the people who are searching for a website related to a particular topic.
Search engine optimization (SEO) is the first thing that comes to people’s mind when they want to make a website and reach it to the target audience because just making a website is not enough, along with that they also have to rank it on Google and everyone wants that their website should be visible to a lot of people and this is the only way for them the website they should get it ranked. For a businessman who has a website, SEO is the main source of bringing his business to the people in digital marketing. If you do SEO, you can generate very good traffic to your website.
Search engine marketing (SEM) SEO is not enough for an online business. The main goal of SEO is to get the website content ranked on the top of the search engine result page. The biggest challenge in SEO is that you have to properly follow all the changes coming in the search engine algorithm and use the strategy and method accordingly.
SEO is very important for every website these days. Content of every business is optimized to rank on SEO. If every website does not have SEO then it would be very difficult to introduce your business in today’s competitive era.
Pros of SEO–
It’s most cost-effective in comparison to social media add.
2. Consistency of your content, product according to your target audiences.
con’s of SEO
- It’s not easy to get traffic on your website so soon. Or results take time.
- it need skill to maintain SEO on google.
2. Social media marketing
Social media marketing is a very good platform with the help of which we all can stay connected with our friends, family and also get updates on the latest news. And people keep following their favorite topic according to their interest. Many businessmen are also using it to promote their business.
There is no doubt that social media marketing is on boom in the 21st century. Due to this, digital marketing has become very popular among other platforms.If you want to do Business to Customer (B2C) then this is a very good platform.
You can choose any social media platform to promote your business such as Facebook, Instagram, Twitter, LinkedIn and many others. You can choose any platform as per your niche to promote your business.
By sharing quality content on social media, we get to know the views of people in great quantity and can engage them on a particular niche.
The best thing about this is that we can put a share button below each of our blog posts. With the help of it audience can share post among others also.
when the content is good, the audience shares the content with maximum number of people. And we can build up a good network. In addition, social media platforms also give a very good offer to run organic and paid ads. So that we can promote our brand in more quantity.
3.content writing
3.Content marketing is another way to promote business online. In content marketing, audience gathers information by searching their particular topic with the help of web. The main goal of content marketing is to get maximum number of viewers to visit your content and like, follow and share it. High quality content helps you in taking your business to the next level. And with this we are able to build very good long term trust among our audience.
A content marketer who has knowledge of writing can write for his own website. If a good content writer takes quality content to the market, he can not only earn well but also take his brand to a high level.
In content writing, the goal of a content writer is to reach the right information to the target audience after doing a thorough research on a particular niche, so that he can get the website to the top rank in the market and maximum number of people visit that website.
Content writing is such a source through which right knowledge is provided to the target audience so that the right information is passed on to the people at the right time and they take full benefit of it and follow the right path. Like blogs, newsletters, white papers, social media posts, videos and emails to potential customers. In this, valuable or relevant content is distributed to the audience. Its purpose is to build trust in front of the customers.
4.. Email marketing–
Email marketing creates a different kind of connection between the businessman and the customer with the help of the mailbox. As we know email marketing is a very old thing but still it is a great way to build trust in new customers and exciting customers.
According to Radicati market research email statistics report it is said that from 2018-2022 a lot of marketing has been done through email per day. Its growth rate is increasing. It is approximately 4.3% per day.
There are many more ways to reach the customers through email. You can also send products knowledge email, thank you email, feed back email to the customers.
5. Affiliate marketing…
Affiliate marketing is the best way to earn money online. In this way promote the products and services of other companies. When those products sell, the companies pay us a good commission. Company gives you a special link with the help of which you can promote their business and earn a lot on each sale.
In simple languages. You promote — they buy — you get money
The process of affiliate marketing is..
1. Sign up for affiliate programs like click bank, share a sale or Amazon associate
2. Then select a product or service which is according to the interest and specialization of the audience
3. Use the link and promote it through email, social media or YouTube, blog
4. Whenever a client buys any product or service through the link given by you, you get commission on each sale
Affiliate marketing is such a source of income that even when you are sleeping you can generate good passive income just through affiliate links. In this you do not need to make or buy any of your own product nor do you have to handle the customers through customer support. You can earn commission by selling other’s products through affiliate links. You just have to focus on smart content, SEO and audience trust.
Whether you are a business owner, influencer or blogger, affiliate marketing helps you to monetize your audience with authenticity. From Amazon to niche products, you have endless opportunities. Whenever your followers click, purchase or subscribe you can earn without any effort.
As time passes you can generate digital income. Digital income will not be an option but a necessary source at that time.
You can start your journey today and can earn as much as you want.
6.Pay per click
Pay per click is a very cool way of advertising online. You know that businessmen only get paid when someone clicks on their ad. This is a smart way to bring traffic, leads and sales to your website. Pay per click ads appear on search engines like Google, social media platforms like Facebook or Instagram. The best thing is that you can control your budget and target your audience here. For example — you are selling a watch and someone searched online to buy watch online, saw your ad and clicked on it, then you have to pay a small amount on that but that click can also convert into your sale. Proper keyword research, creative ad copy and strong landing pages PPC can give you very good results. This is best for small businesses, startups and businesses which want to bring themselves into visibility. In this you can also track your every click and check which ad is giving proper benefits. PPC also gives high ROI, business growth and brand exposure. This is fast, flexible and future focused marketing.
7.Mobile Marketing
Mobile marketing is one such source which can promote a brand in no time in the short term. Be it an SMS campaign, spreading notifications, mobile apps or location based ads, every tap converts curiousity into loyalty. It is not just about selling.
It is about giving experience, solving problems and building trust. Just imagine if any person is in dire need of some message related to your topic and at that time while he is scrolling in the morning or in his night cravings, if your message reaches him then he can get the solution to his problem. This is the power of mobile marketing.
The brands which are master in mobile marketing, do not just do marketing but they also remain alive in the hearts of people. Don’t just do marketing, move according to your audience also. Let your business travel with them any wherever, any time. Throw notification.
8. Vedio marketing
Video marketing is the heartbeat of today’s digital era.
In today’s fast-paced digital world, video marketing is not a trend, it’s a revolution. People don’t like to just read, they like to feel, watch and experience. This is the magic of videos.
Either its a 2-minute story or a 30 Second reel, the video builds an emotional connection between the audience and the brand and makes the brand unforgettable. Research has shown that 95% of people remember more of the things they see than only 10% of people can remember things they have read.
In this way video has become a very important tool in the digital world. From product demos or customer testimonials to behind the scenes clips, every frame tells a story. Platforms like YouTube, Instagram, Tik Tok become goldmines for brand visibility and promotion.
The best thing is that you don’t need a lot of budget for video marketing. A smartphone or a good idea is quite helpful in creating good content. If videos seem funny to people and inspire people, then they go viral.
If you want to grow your brand then you should have the upper trust of your clients and you will have to convert your viewers into loyal customers. Among all these, video marketing is a golden opportunity.
This is not just marketing, it is about creating a positive image of the brand in the hearts of your clients. So create records, be authentic and let your story shine among people. Because in a world full of noise video speaks loudest.
In the world of digital marketing, audio marketing is the soulful voice of brand promotion.Podcast, Spotify, YouTube are using sounds to influence, engage and inspire their audience. Audio marketing is growing so fast because it fits into people’s daily lives personally, emotionally or effortlessly. Whatever they are doing, be it cooking, driving or relaxing.
9. Audio marketing
A well designed audio massage not only does marketing, it also presents a wonderful story to people and gives an emotional touch which builds trust. This is the power of audio. It gets settled in the mind.
Audio content is cost effective and it is helpful in promoting people to a large extent. This is best for small businesses or large number enterprises. In this multitasking world, audio marketing cuts through unnecessary noise and delivers meaningful information to people. If your brand is not yet visible, it will be visible through its voice. The time has come to increase your volume.
Let your brand speak, if you will speak from the heart, people will listen.
10. Instant massaging marketing
In a world where speed matters a lot, Instant Massage Marketing revolutionizes connections between clients and brands. Platforms like WhatsApp, Facebook Messenger, Telegram or Instagram DMs are not just used for chatting.
They have now become powerful tools for marketing, support and sales. Instant Massage is personal, direct and real-time. People check their massage very quickly compared to e-mail. And they prefer quick, simple conversation over long forms or phone calls. In just one click, main brands can share offers, answer questions, send reminders, or provide instant support.The best thing is that it feels like human.
If you convey a very cool message, it builds trust, loyalty and long term relationship.Without losing human feel you can also activate automatic conversation 24/7. Be it flash sales or thank you massage
